Elana Glazer Gouldavis

“Current State Analysis”

• Competitive Audit and Evaluation
• Benchmark Report
• Heuristics Report and Recommendations
• Best Practice Review
• Content Audit
• Usability Testing
• User Research

 “Where Do We Need to Go”

• Roadmap Definition
• Feature Prioritization
• Content Strategy
• Solution Concepts
• Creative Concepts
• Low fidelity Wireframes
• Personas/Scenarios/Main Tasks
• User Research

“Details of Where We're Going”

• User Flows and Experience Architecture
• SitemapsFunctional/Requirements Matrix
• Annotated Wireframes
• High fidelity wireframes
• User Stories
• User Research