Driving Insights, Inc.

User Experience Lead (Co-Owner) 2009 - current

• Provide UX expertise to agencies, start-ups, and global brands, including Hanna Andersson. Conduct benchmark reviews, define core functionality, and design UX solutions.

Hannah Andersson

User Experience Designer (Contract) Feb 2024 – current

• Provided UX support for Hanna Andersson as a freelancer, working on family matching pajamas, gift-with-purchase promotions, basket optimizations, and various site enhancements to improve the shopping experience.

Brilliant Earth

User Experience Designer (Contract) July 2021 – Sept 2023

• Executed UX roadmap initiatives, conducted best practice reviews, and delivered wireframes for testing and site production.

goop

User Experience Designer (07/18 – 08/19 ; 11/15 – 5/16)

• Designed UX for goop’s first skincare line and subsequent branded beauty launches. Created paid media landing pages, benchmarked opportunities, and tested designs.

UNIQLO 

User Experience Lead (5/16-02/17)

• Brought eCommerce best practice expertise to the upcoming global redesign of UNIQLO.com. 

Sephora

User Experience Lead (02/15 – 11/15)

User Experience Designer (02/14 – 02/15)

• Led UX for Sephora’s app, website, in-store digital experience, JCPenney.com integration, and Play! By Sephora subscription. Conducted user testing, presented wireframes, and collaborated with stakeholders. Served as interim UX/UI department head.

Phenomenon 2013 – 2014 

User Experience Lead (contract) 

• Reimagined brand experiences through UX strategy and vision documentation. Met my husband—true story.

J.Hilburn 2012 – 2013 

Director, Strategy & User Experience 

• Led digital strategy across eCommerce, enterprise tools, and mobile platforms. Managed agile workflows and UX research.

OgilvyWest 

Director, User Experience (2011-2012)

User Experience Strategist/Information Architect (2009-2011)

Clients: Cisco, Nature Made, Zebra Technologies, McKesson, TABASCO, Proofpoint

• Led digital and content strategies for major clients, developed UX documentation, and conducted research.

Chiat\Day 2007 – 2009

User Experience Strategist/Information Architect

• Developed UX strategies, site structures, and competitive research for Fortune 500 clients.

Master of Arts, Educational Technology :: Concordia University, Montreal, Québec

Bachelor of Commerce, Marketing :: Concordia University,