Driving Insights, Inc.
User Experience Lead (Co-Owner) 2009 - current
- Provide UX expertise to agencies, start-ups, and global brands. Conduct benchmark reviews, define core functionality, and design UX solutions.
Your Space Organized
- Bringing a UX mindset to home organization—creating intuitive, functional spaces that reduce stress and optimize how people interact with their environments.
Hannah Andersson
User Experience Designer (Contract) Feb 2024 – current
- Provided UX support for Hanna Andersson as a freelancer, working on family matching pajamas, gift-with-purchase promotions, basket optimizations, and various site enhancements to improve the shopping experience.
Brilliant Earth
User Experience Designer (Contract) July 2021 – Sept 2023
- Executed UX roadmap initiatives, conducted best practice reviews, and delivered wireframes for testing and site production.
goop
User Experience Designer (07/18 – 08/19 ; 11/15 – 5/16)
- Designed UX for goop’s first skincare line and subsequent branded beauty launches. Created paid media landing pages, benchmarked opportunities, and tested designs.
UNIQLO
User Experience Lead (5/16-02/17)
- Brought eCommerce best practice expertise to the upcoming global redesign of UNIQLO.com.
Sephora
User Experience Lead (02/15 – 11/15)
User Experience Designer (02/14 – 02/15)
- Led UX for Sephora’s app, website, in-store digital experience, JCPenney.com integration, and Play! By Sephora subscription. Conducted user testing, presented wireframes, and collaborated with stakeholders.
Phenomenon 2013 – 2014
User Experience Lead (contract)
- Reimagined brand experiences through UX strategy and vision documentation. Met my husband—true story.
J.Hilburn 2012 – 2013
Director, Strategy & User Experience
- Led digital strategy across eCommerce, enterprise tools, and mobile platforms. Managed agile workflows and UX research.
OgilvyWest
Director, User Experience (2011-2012)
User Experience Strategist/Information Architect (2009-2011)
Clients: Cisco, Nature Made, Zebra Technologies, McKesson, TABASCO, Proofpoint
- Led digital and content strategies for major clients, developed UX documentation, and conducted research.
Chiat\Day 2007 – 2009
User Experience Strategist/Information Architect
- Developed UX strategies, site structures, and competitive research for Fortune 500 clients.
EDUCATION
Master of Arts, Educational Technology :: Concordia University, Montreal, Québec
Bachelor of Commerce, Marketing :: Concordia University,