CASE STUDIES
As a global beauty retailer, Sephora needed to optimize its checkout and to reduce cart abandonment and improve the overall purchase experience.
Problem Statement
Sephora’s checkout process faced several pain points:
Brilliant Earth, a leading ethical and sustainable jewelry brand, needed ongoing UX improvements to enhance the online shopping experience. Over two years, I contributed to approximately 30 projects, optimizing everything from product discovery to checkout.
Problem Statement
As a leading global fashion retailer, UNIQLO needed to optimize its eCommerce experience for an international audience. The focus was on improving mobile navigation, checkout, and product pages to enhance usability and drive conversions.
Problem Statement
goop, Gwyneth Paltrow’s lifestyle brand, was expanding into its first private label skincare product line. The company needed a seamless way to introduce these products, blend editorial content with eCommerce, and ensure a frictionless shopping experience.
Problem Statement
Elana Gouldavis Resume (pdf)
DownloadCopyright © 2025 UX-Elana - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.