As a global beauty retailer, Sephora needed to optimize its checkout and to reduce cart abandonment and improve the overall purchase experience.
Problem Statement
Sephora’s checkout process faced several pain points:
- Users experienced friction in completing purchases, leading to cart abandonment.
- Best practices for eCommerce checkout were not fully implemented.
- Stakeholders had competing priorities, requiring a strategic and data-driven approach.
Brilliant Earth, a leading ethical and sustainable jewelry brand, needed ongoing UX improvements to enhance the online shopping experience. Over two years, I contributed to approximately 30 projects, optimizing everything from product discovery to checkout.
Problem Statement
- The Product Listing Page (PLP) needed a redesign to improve browsing and engagement.
- Filters and navigation required optimization for better usability.
- The basket, product pages, and homepage needed UX refinements to boost conversions.
As a leading global fashion retailer, UNIQLO needed to optimize its eCommerce experience for an international audience. The focus was on improving mobile navigation, checkout, and product pages to enhance usability and drive conversions.
Problem Statement
- The existing mobile navigation was complex, making it difficult for users to find products efficiently.
- The checkout process needed optimization to align with global best practices and reduce friction.
- Product pages required enhancements to improve product discovery, engagement, and conversion rates.
goop, Gwyneth Paltrow’s lifestyle brand, was expanding into its first private label skincare product line. The company needed a seamless way to introduce these products, blend editorial content with eCommerce, and ensure a frictionless shopping experience.
Problem Statement
- The shopping experience needed to be integrated into the larger goop website without disrupting editorial content.
- Marketing landing pages needed to be high-converting while maintaining goop’s premium aesthetic.
- goop’s growing line of branded products required scalable UX solutions.