BRILLIANT EARTH: UX ENHANCEMENTS

Brilliant Earth, a leading ethical and sustainable jewelry brand, needed ongoing UX improvements to enhance the online shopping experience. Over two years, I contributed to approximately 50 projects, optimizing everything from product discovery to checkout.

Problem Statement

• The Product Listing Page (PLP) needed a redesign to improve browsing and engagement.
• Filters and navigation required optimization for better usability.
• The basket, product pages, and homepage needed UX refinements to boost conversions.

Approach & Process

1. PLP Redesign & Filter Enhancements

• Conducted benchmark research to identify best practices in jewelry eCommerce as well as out-of-category.
• Proposed an improved filtering design for better product discovery.
• Designed mobile and desktop wireframes to ensure a seamless experience across devices.

2. Navigation & Homepage Optimization

• Proposed a refined site navigation to streamline the browsing experience.
• Designed homepage layouts that balanced branding with product promotion.
• Ensured consistency in UI patterns across the site.

3. Basket & Product Page Enhancements

• Improved the basket flow, making checkout more intuitive.
• Designed product pages with enhanced imagery, descriptions, and CTAs for stronger engagement.